Frenelle Jewellery was established by Judy and Dennis Wood - the current owners.
The name "Frenelle" was chosen after a lengthy search looking for a word that was; short, everyone could pronounce, spell correctly, and was available as a website name, as well as on social media sites. These requirements reduced the list considerably and "Frenelle" was selected.
If you battle the Auckland traffic each day, you will appreciate our motivation in finding a business where we did not have to face the traffic chaos each day.
Every year, the traffic seemed to grow worse and our lack of patience with it grew even more. We had a very strong desire to find something we could operate from home.
Dennis literally travelled on the southern motorway for 27 years while working as a uniformed officer and Detective in the NZ Police. After retiring from the Police, he worked for a Chartered Accounting Firm in the CBD for nine years completing two degrees, including an MBA.
The photo below with Dennis in uniform was taken around 1992 at the top of Vulcan Lane in Auckland city.
Dennis spends his spare time working around their Karaka lifestyle block, particularly in the orchard, helping out on the family dairy farm, fishing with his kids and playing the piano.
Judy is a former lecturer, having taught business at Auckland University of Technology, also for 27 years.
Judy's spare time is taken up with painting and her preferred medium is acrylic on canvas. Her work has been exhibited and sold through various art shows and galleries. Her work can be seen on www.judywood.co.nz.
Judy also loves working in the orchard, gardening, painting and cooking.
Judy's passion for art lead them to purchase an art gallery which they operated for just over three years. During this time, the website for the gallery (www.mobileart.co.nz) was completely rebuilt and new skills in search engine optimisation, selling online and perfecting social media marketing were learnt by both Dennis and Judy through formal training and a LOT of reading.
These skills are now being put to good use in this lastest full-time venture.
Frenelle Jewellery evolved, not only from a strong wish to avoid the motorway at all costs, but also from Judy’s passion for design and making her own fashion jewellery.
There was also a desire to offer jewellery to the market that represented better value for money than the current online options.
Apart from the jewellery being not only of good quality and affordable, we wanted our business to be different and offer something more attractive to our customers. We aimed to build a business that offered our customers;
We would like to give our customers the best shopping experience we can, so if you feel we could do things better, we would love to hear from you.
We hope you enjoy our website.