Frenelle Jewellery was established by Judy and Dennis Wood in 2018.
The name "Frenelle" was chosen after a lengthy search looking for a word that was; short, everyone could pronounce, spell correctly, and was available as a website name, as well as on social media sites. These requirements reduced the list considerably and "Frenelle" was selected.
If you battle the Auckland traffic each day, you will appreciate our motivation in finding a business where we did not have to face the traffic chaos each day.
Every year, the traffic seemed to grow worse and our lack of patience with it grew even more. There had to be a better way to work than sitting in traffic for hours a day! We had a very strong desire to find something we could operate from home.
Dennis literally travelled on the southern motorway for 27 years while working as a uniformed officer and Detective in the NZ Police. After retiring from the Police, he worked for a Chartered Accounting Firm in the CBD for nine years completing two degrees, including an MBA.
The photo below with Dennis in uniform was taken around 1992 at the top of Vulcan Lane in Auckland city.
Dennis spends his spare time working around their Karaka lifestyle block, particularly in the orchard, helping out on the family dairy farm, fishing with his kids and playing the piano. He also works part-time as a Police Firearms Vettor.
Judy is a former lecturer, having taught business at the Auckland University of Technology, also for 27 years.
Judy loves to paint and her preferred medium is acrylic on canvas. Her work has been exhibited and sold through various art shows and galleries. Her work can be seen on www.judywood.co.nz. These days however, the jewellery business has taken over much of her time and painting has taken a step back.
Frenelle Jewellery evolved, not only from a strong wish to avoid the motorway at all costs, but also from Judy’s passion for design and making her own fashion jewellery.
There was also a desire to offer jewellery to the market that represented better value for money than the current online options.
The jewellery Frenelle sells is not "fine" jewellery as in solid gold, but it is not "costume" jewellery either. As real pearls, 18K gold, white gold, 925 Sterling Silver plating are all used in the items sold. Many of the pieces are solid 925 Sterling Silver.
Apart from offering affordable jewellery of good quality, we wanted our business to be different and offer something more attractive to our customers. We aimed to build a business that offered our customers;
We would like to give our customers the best shopping experience we can, so if you feel we could do things better, we would love to hear from you.
We hope you enjoy our website.